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Why You Should Invest In Search Engine Optimization?

is SEO deadDo you think that SEO is dead? Just Google the term “is SEO dead?” and you may find over 44-million results for this search. Even some of the biggest names in online marketing profess that search engine optimization is dead. But, is it true? Not really, in fact, search engine optimization has become more of a branding play currently than of a marketing tactic. This is after the latest algorithm updates by Google. Any marketer planning to not invest in search engine marketing is bound to lose heavily in the long run. Search marketing is not dead, but changed drastically over the years. This article provides a comprehensive overview on why you should keep on investing in search marketing even after the latest updates by the search engine algorithms.

SEO is and Will Be Effective for the Near Future

Based on the way search engines are developing, SEO will not cease to be effective anywhere during the near future. Even audio and video searches depend on keywords similar to text based searches. There is no reason to think that search marketing techniques will die in the near future. This is why you should keep on investing in search engine optimization techniques similar to the past. There are plenty of case studies performed by experts in the field to confirm this aspect of SEO.

Cost Effective Return On Investment

Compared to other marketing tactics such as PPC, social media advertisements, e-mail advertising and other advertising programs out there, search marketing techniques are cost effective in the long run. They provide a fairly decent ROI compared to the former techniques. It is true that PPC provides more revenue in the short term, but SEO is the bread and butter of the majority of online businesses currently. More than 70% of customers are used to checking online reviews about a certain product or service before purchasing the particular product. This number is expected to increase in the future. Most people in the world will shift to the internet in searching for their favorite products and services. Without organic search techniques, these people will have a hard time finding your business on the net. They may find your competitors website instead. This is why it is important to invest in organic marketing techniques if you want to increase your business’ online presence.

SEO Is an Ongoing Process

seo is not deadWith the rise in mobile devices, a whole new world of local SEO opportunities are opening up for companies. You need to perform search marketing techniques for your business if you need your business to grab a slice of this market. In fact, SEO is a never-ending process. Your competitors are doing it every time. If you are not moving forward on the search engines, your competitor will definitely take your place. Are you willing to let your competitor outsmart you by not performing SEO on your website? Then, you have to invest a sizable amount of money in search marketing tactics.

The aforementioned article was provided by the SEO experts in Vancouver at Hurricane Web Design Ltd. and it provides a comprehensive overview of why you should invest in Search engine optimization right now.

black hat seo

Essential Information In Regards To Black Hat SEO

 

Search engine optimization is one of the most important factors to a successful online business. Hence, over the many years that search engines have been around, a huge number of different SEO tactics have been created. Some of these tactics worked, some of these tactics failed miserably. Furthermore, some of the tactics that once worked a few years ago, don’t work today. Indeed, SEO is very complex and is constantly evolving. In general, there are two types of SEO tactics that are enforced, one is called white hat SEO – like the Las Vegas SEO experts at Coronation I.M. use – and the other is called black hat SEO. This article will look into black hat SEO.

Black Hat SEO Is Risky

Black hat SEO essentially involves riskier types of search engine optimization. These days, internet marketers looking to go down the black hat route may have lots of trouble. This is because many search engines have changed their algorithms so that many of the black hat tactics of before do not work in boosting the ranking of a website. Even worse, most black hat tactics that were very effective a few years ago, when utilized today, will lead to a penalty for a website. Black hat techniques that used to work a few years ago include such things as keyword stuffing and copying of content.

These Tactics Still Work

Of course, this is not to say that black hat tactics do not work today. In fact, there is still a very large and thriving number of individuals that specialize in doing black hat SEO techniques. However, the black hat tactics of today are much different to that of a few years ago. In fact, these tactics often involve individuals trying to get as legitimate looking backlinks as possible. One of the most popular black hat tactics of recent times is a private blog network.

Private blog networks are essentially a number of legitimate looking websites that are owned by a specific webmaster. The webmaster will then post content to make these websites look completely normal, but while doing this, he will post a backlink here and there to his money site. This way, it seems as though niche-related websites that are run by other individuals are linking back to the money site. This allows the money site to rank highly in search engines. With that being said, private blog networks have become increasingly harder to use effectively due to recent algorithm updates.

All in all, black hat SEO is still effective in the world of search engine optimization. However, in the long-term, internet marketers are better off going with more legitimate SEO tactics. Regardless, SEO is really about risk mitigation. To find out more about safer tactics for SEO visit http://coronationim.com.

Further reading:

white hats symbolizing seo

Effective White Hat SEO Strategies For Beginners

SEO which stands for Search Engine Optimization is a common internet marketing technique. SEO is the process of making a website or web page to rank high on search engine results. The internet is a vast interconnection of global computer networks. This virtual world is full of so many web pages and websites and many more are being created each and every day. It becomes very important for a website to stand out and have a voice that can be heard among the many websites that exists today. Search engine optimization basically helps a website to be more visible by various search engines and thereby translating to more internet users visiting the website.

What’s a “SERP”?

serp search engine results pageOn most occasions people log on to the world wide web to search for specific information, products, services and much more. The first page that most internet users will visit is search engine home page referred to as the “SERP” or Search Engine Results Page. This where internet users conduct searches across the entire world wide web using special keyword phrases in order to get some viable results. This is essentially where almost all browsing or internet surfing activity begins. The results that are brought up by a specific search are of websites and webpages that are most relevant to the keyword phrases that an internet user searched for.

“It is a common trend for internet users to give more attention to the websites that show up at the top of the search engine results pages.” says Cary Blackburn of Coronation Internet Marketing in Phoenix, AZ. These websites then benefit from high traffic and a steady high ranking on search engine results pages. To get here, a website must undergo some really effective white hat SEO marketing.

White Hat and Black Hat SEO

SEO has two approaches which are white hat and black hat SEO. The White hat approach is the right and recommended way of improving the ranking of a certain website with search engine providers. The black hat approach involves the use of other non official or unapproved ways of improving the ranking of a website. Search engine providers such as Google, Bing and Yahoo normally advocate and highly recommend that website owners use white hat SEO strategies instead of taking shortcuts.

Post Original Content – Don’t Copy

Some really effective white hat SEO techniques include posting unique and original content to a website on a regular basis that is relevant to a good number of internet users. Linking this unique content with special keyword phrases or tags that many internet users search for also helps to match a website to search engine results accordingly. Search engine providers normally have some rules and guidelines that websites should adhere to and following these rules and guidelines to the letter is also a very effective white hat SEO technique. If you’d like to learn more about SEO or having a company do it for you, visit the website of the Phoenix SEO experts at http://phoenixseoconsultants.com.

mobile-responsive-seo-imperative

Why it’s Imperative That Your Website be Mobile-Friendly Right Now!

As of 21st April 2015, Google will be implementing the mobile-friendly algorithm. Google has advised webmasters to make their website mobile-friendly to avoid the consequences of owning a website that is not mobile-friendly. As Canada West Internet Marketing points out, some of the reasons the change is necessary includes:

Mobile devices are controlling significant amount of traffic

Mobile devices have become more than a communication and entertainment devices. Many people use mobile devices to make online purchases. In fact, research shows that mobile devices control 39% of online traffic. Experts suggest that mobile devices will control more than 50% of traffic within a short period of time. The number of people using mobile internet users is expected to hit 1.7 billion by 2018. This is attributed to the fact that these devices are portable, and many people feel comfortable to surf using mobile devices.

Although mobile search is at its infancy, building a mobile friendly website and optimizing it will help you get better ranking as mobile indices get bigger. If you don’t optimize your website, you will waste a big opportunity that can actualize your online marketing dreams.

Mobile-friendly websites are more navigable

No doubt, mobile-friendly websites are customer friendly. Websites that are not mobile enhanced hamper mobile device usability. By not making your website mobile-friendly, you are deliberately providing poor customer experience. If you customers cannot access your site right at their comfort of their homes, they will feel dissatisfied and are likely to switch to websites that are mobile friendly.

Mobile users are more likely to purchase than computer users

An example of a mobile responsive website.

An example of a mobile responsive website.

According to research done by the Adobe Digital, people who surf using mobile devices are likely to buy than the laptop and desktop users. This highlights the benefits of making your website mobile-friendly.

Unfortunately, many webmasters optimize their sites through PPC and SEO techniques. By informing webmasters about the upcoming mobile algorithm, Google has dictated nothing. Rather, they have provided webmasters with invaluable information to help them get better ranking on search engines. Some of the common mobile mistakes that Google identified include:

  • Unresponsive mobile pages- some sites are not responsive to mobile devices.
  • Irrelevant cross-links- mobile users are linked to pages that are desktop or laptop optimized.
  • 404 errors- some sites serve content that can only be accessed by desktop users. However, they redirect mobile users to an equivalent page to avoid 404 error.

If you want to leverage the best out of your online marketing, it is very important to make your site mobile friendly.

For more info check here: http://ww1.canadawestinternetmarketing.com/

Simple SEO Beginnings

The Starting Block of SEO

We feel that we want to begin by getting the basics of SEO out of the way, so that in future posts we can focus on items that are more advanced to what you need to market your website. Knowing the basics on how the search engine works is very important in order to ensure that your website would land on the first page, but it doesn’t even require specialized knowledge of algorithms, taxonomy, or programming. So, without further fanfare, here are some of the SEO basics that can turn your visitors into your customers and followers:

Your Rock-Bottom Must-Do’s of SEO

  • Title: Come up with an attractive title that has a keyword.
  • Most SEO experts will tell you that the content is very important. That’s true, but in order to generate traffic, the title of your content should also be able to capture one’s attention. For those who are serious about their website and/or blog, it’s advisable to take the time and create a solid title for each post you’re going to publish. We’re not saying that you should write for the search engines, but it’s also ideal to tweak a title after a quick keyword search, to ensure that it has some appeal.

  • Keep the Titles Short: Under 70 characters in length.
  • As a rule of thumb, the keywords should usually be located to the front of the title tag. For instance, if your keyword is “SEO Basics,” you can come up with a title, such as: “SEO Basics for Beginners.” To check the length of your title, Moz.com has title tag guidelines preview tool that you can use for your benefit.

  • Meta Description: Should be 135-155 characters long.
  • Even though the meta description wouldn’t affect your search engine ranking, it’s what you will see under the title. Thus, it serves as the quick summary of your article/post. As much as possible, keep it short, yet concise. It should be 135-155 characters, and shouldn’t exceed 155 characters. For more on meta descriptions, Search Engine Land has an excellent post on the subject.

    meta title and description

  • Keywords: Don’t over optimize, but should appear at least 2-3 times.
  • Likewise, you should also ensure that your keywords are at the top of your page, or it should appear for at least 2-3 times in the body (or around 1%-2% – you can check the density here). However, keep in mind that it’s also not appropriate to just stuff the keyword anywhere, to the point that it will lose its value. Aside from that, your keywords should also be placed in the alt attribute of an image. This will be helpful for your site, as well as in the image search.

  • Linking: Back and Internal
  • backlinks
    Linking will always be an important part of Google rankings. That’s why it’s important to have a habit of using at least one link to another post or other contents of your site. Not only will it help for SEO, it also gives the readers additional content similar to what they enjoy reading. Without a link, chances are, your readers will just leave your site, without browsing it even more. That’s why, you should take a couple of extra minutes on each post and make sure to utilize this method. Curious about what sites link back to your site? Check in with Backlink Watch for a report.

Last, But NOT Least: Content!

When it comes to SEO basics, your content is considered to be the heart. Without it, other stuff wouldn’t even matter at all. Just think about it, search engines can’t feature a white space. Likewise, if you only want to write when you have something to say, that’s alright, but that’s not good for SEO. Keep in mind, the more solid the content is, the more chances of producing better results.

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