Do you think that SEO is dead? Just Google the term “is SEO dead?” and you may find over 44-million results for this search. Even some of the biggest names in online marketing profess that search engine optimization is dead. But, is it true? Not really, in fact, search engine optimization has become more of a branding play currently than of a marketing tactic. This is after the latest algorithm updates by Google. Any marketer planning to not invest in search engine marketing is bound to lose heavily in the long run. Search marketing is not dead, but changed drastically over the years. This article provides a comprehensive overview on why you should keep on investing in search marketing even after the latest updates by the search engine algorithms.
SEO is and Will Be Effective for the Near Future
Based on the way search engines are developing, SEO will not cease to be effective anywhere during the near future. Even audio and video searches depend on keywords similar to text based searches. There is no reason to think that search marketing techniques will die in the near future. This is why you should keep on investing in search engine optimization techniques similar to the past. There are plenty of case studies performed by experts in the field to confirm this aspect of SEO.
Cost Effective Return On Investment
Compared to other marketing tactics such as PPC, social media advertisements, e-mail advertising and other advertising programs out there, search marketing techniques are cost effective in the long run. They provide a fairly decent ROI compared to the former techniques. It is true that PPC provides more revenue in the short term, but SEO is the bread and butter of the majority of online businesses currently. More than 70% of customers are used to checking online reviews about a certain product or service before purchasing the particular product. This number is expected to increase in the future. Most people in the world will shift to the internet in searching for their favorite products and services. Without organic search techniques, these people will have a hard time finding your business on the net. They may find your competitors website instead. This is why it is important to invest in organic marketing techniques if you want to increase your business’ online presence.
SEO Is an Ongoing Process
With the rise in mobile devices, a whole new world of local SEO opportunities are opening up for companies. You need to perform search marketing techniques for your business if you need your business to grab a slice of this market. In fact, SEO is a never-ending process. Your competitors are doing it every time. If you are not moving forward on the search engines, your competitor will definitely take your place. Are you willing to let your competitor outsmart you by not performing SEO on your website? Then, you have to invest a sizable amount of money in search marketing tactics.
The aforementioned article was provided by the SEO experts in Vancouver at Hurricane Web Design Ltd. and it provides a comprehensive overview of why you should invest in Search engine optimization right now.